CLIENT: Club Monaco
PROJECT: The Heritage Crest Collection Campaign
ROLE: Senior Interactive Designer
The Heritage Crest Collection is a limited-edition capsule of vintage-inspired styles featuring the iconic Club Monaco crest. I was asked to create social media posts, marketing emails and landing pages to promote the collection. Some goals were to increase sales over last year and add to our email and text message base.
Heritage Crest Collection Landing Page
I conceptualized and designed a category landing page that prominently showcased the campaign video alongside the editorial photography. Within this layout, all products were presented as still-life images to emphasize their unisex appeal. Additionally, editorial features were added to the shop to integrate product details and campaign visuals
Crest Collection Emails
I was responsible for the design of three strategic emails to promote the Heritage Crest Collection launch, encompassing a teaser, an event invitation, and the official collection launch communication.
Crest Collection Social Media posts
In conjunction with the Social Media department, I developed four distinct posts to showcase the Heritage Crest Collection, encompassing a sneak peek, launch announcement, and product-centric highlights.