CLIENT: Coach
PROJECT: Coach Legacy Collection Campaign
ROLE: Art Direction, Design, UI Design
As part of my role in the Coach Legacy Collection Campaign launch, I was entrusted with the design of a diverse range of assets, including landing pages, category pages, a web application, online advertising materials, and social media posts. Drawing inspiration from Coach’s archival heritage, the collection featured a dynamic color spectrum. Users were provided with the opportunity to browse the collection by color or style, explore the rich history of Coach and the collection itself, and access exclusive behind-the-scenes footage from the campaign photoshoot.
Homepage
I designed a homepage animation showcasing campaign and still life photogrphy from the Legacy Collection. The concept entailed juxtaposing black and white campaign photos with vibrant product imagery to evoke a captivating visual narrative.
Legacy Shop By Color
Rather than employing conventional scrolling category pages featuring thumbnail images, I designed an editorial layout tailored to feature products in each color within the collection.
Legacy Collection Web App
I dsigned a web application intended for distribution through third-party partners, to focus on the launch of the Legacy Collection. This app comprised an introduction segment, a section facilitating shopping by color, exclusive behind-the-scenes footage from the campaign shoot, and a detailed exploration of the collection’s history.
INTRO ANIMATION
SHOP BY COLOR
BEHIND THE SCENES VIDEO
HISTORY OF THE COLLECTION
Online Advertising
I created a variety of online ads ranging form simple static banners, to interactive shopable ads.
I was tasked with devising innovative content for Pinterest, and I proposed the concept of creating distinct boards to showcase each core color of the Legacy Collection. Collaborating closely with the Coach archivist, I curated a blend of vintage color swatches and products to complement the current offerings.
Outdoor Advertising
I crafted a range of outdoor advertisements tailored for Shanghai, China. This encompassed the creation of both static and animated ads specifically optimized for display on video screens situated across buildings and within the airport premises.